Meet the Cleansers: Elevating the First Step of Every Facial

As skincare professionals, we understand how essential it is to match the cleanser to your client’s skin type, not only during treatment but long after your client leaves the treatment room. 

Enjoyment matters… with the right product, cleansing should feel like an act of self-care, not a chore. The cleansing stage is often rushed or overlooked, at SBC, we’re here to change that misconception and bring excitement, intention, and opportunity back into your cleansing rituals (bonus: it boosts retail sales too!).

Why Cleansing Matters in Professional Treatments

At SBC, every stage of the facial receives the same attention to detail. Cleansing isn’t just about preparing the skin; it’s the beginning of your client’s entire experience with you. When your client first settles onto your couch, their senses heighten, they notice everything. This gives you a crucial opportunity to tune into their emotional needs, set the tone of the treatment, and begin a natural retail conversation.

Use this moment to ask about their current skincare routine and how their skin feels today:

– Are they congested?
– Is their skin dehydrated or tight?
– Do they enjoy cleansing their face? What product are they currently using?

When the cleansing step is carried out with intention, it allows therapists to assess texture, hydration levels, congestion, sensitivity and overall skin behaviour. This ensures the rest of the treatment is also fully customised and more effective.

Let’s Talk Trolley Setup

Most of us are guilty of reaching for the same familiar cleanser out of habit. It’s easy, it works, and in those first few minutes before you fully “get into the zone,” autopilot can take over. But your trolley setup can change everything.

Ask yourself:

✔ Are all your cleansing options visible and easy to reach?
✔ Are your products arranged in the order you use them? (Game changer)
✔ Does your trolley look inviting and intentional?

An aesthetically pleasing product lineup draws attention - both yours and your client’s. And this is where SBC Skincare shines. Our colourful, vibrant formulations stand out instantly, making it easy to stay engaged, creative, and client-focused.

Now that the mood is set and your trolley is ready, let’s explore your SBC cleansing options.

Your SBC Cleanser Collection

1. Hydra-Collagen Micellar Gel Cleanser

A gel-based micellar formula with encapsulated oils that burst on contact to trap makeup, dirt, and impurities. It’s gentle, efficient, and perfect for first cleanse, and eye and lip cleansing. Leaves skin refreshed and hydrated. 

Best for:
First cleanse, ideal for all skin types, particularly dehydrated, dull or combination skin. 

How to use:
Apply a 10p-sized amount to two cotton pads, place over the eyes for a few seconds, then sweep downward. Repeat and use over the lips. Apply another 10p-sized amount and take over the whole face for heavy-makeup clients or express treatments.

When to choose it:

• When clients arrive wearing makeup, SPF, or tinted moisturiser
• When skin appears dehydrated, tired or dull on first assessment
• When you need a gentle, refreshing first cleanse that won’t overwhelm sensitive clients
• When working with combination skin that needs clarity without stripping

2. Hydra-Collagen Cream Cleanser

Think luxury. This rich, nourishing cream cleanser blends marine collagen, passion flower, and nurturing oils and butters to comfort, care and hydrate the skin.

Best for:
Dry, mature, fragile, or dehydrated skin, and a beautiful option for a second cleanse.

How to use:
Warm 2–3 pumps in your hands and massage over the face and neck with slow, rhythmic movements. This enhances absorption and relaxation before removing with warm towels or sponges. Safe for use around the eyes.

When to choose it:

• When skin looks dry, fragile or mature
• When a client reports tightness after cleansing at home
• When performing a second cleanse that needs more nourishment and massage slip
• When the treatment requires a comforting start to support barrier repair

3. Vitamin C Glow Boost Cleanser

Your sunshine-in-a-bottle cleanser. Brightening vitamins C & E plus hydrating Hyaluronic acid revive dull skin and support a clearer, more vibrant complexion.

Best for:
Dull, Combination skin, breakout-prone and oilier complexions, plus an excellent choice for male clients.

How to use:
Apply to damp hands and work into a creamy lather before massaging over the face and neck (avoid the eyes).
Pro tip: Create a foamy cloud using a cleansing brush - amazing for facial hair and deep cleansing around beards. Remove with warm towels or sponges.

When to choose it:

• When skin appears dull, uneven, or lacking vibrancy on arrival
• When clients experience more congestion or oil build-up across the T-zone
• When working with male clients who prefer light, fresh, low-residue textures
• When you want an energising, brightening cleanse to awaken the complexion

4. Propolis & White Willow Milk Cleanser

A lightweight yet hydrating milk cleanser featuring salicylic acid for gentle exfoliation and clearer pores. Infused with Propolis – the king for treating reactive skin, soothing tender blemishes and removing surface build up without too much activity

Best for:
Oily, congested, acne-prone, large pores, teenage, and thick-textured skin – also another excellent choice for male clients.

How to use:
Massage 2–3 pumps over the face and neck, allow it to activate for a minute, then remove with warm towels or sponges. Avoid the eye area.

When to choose it:

• When clients present with congestion, breakouts, or thicker-textured skin
• When hormonally reactive skin needs gentle exfoliation and soothing support
• When working with male clients who are prone to blemishes or ingrown hairs
• When you want a lightweight, balancing cleanse that targets pore build-up

The Perfect Cleanse Starts Here

Choosing the right cleanser is a small decision that carries significant impact. When therapists approach the cleansing stage with expertise and intention, the rest of the treatment naturally elevates. Skin responds better, clients feel more cared for, and your professional value becomes even more visible. SBC’s cleansers give you the flexibility to tailor every facial to the individual and leave clients eager to take their favourites home.

Set the tone. Personalise every moment. And enjoy watching your clients fall in love with cleansing all over again